Case study · Brand identity
Cèth Furniture
A refined identity inspired by growth rings, heritage and the enduring craft of fine furniture making.
The brief
Build an identity that could communicate refinement and longevity while remaining connected to the organic material and hand-crafted nature of the work.
Our approach
The identity takes its cue from growth rings: a quiet symbol of time, material memory and continuity. That idea guided the mark, typography and supporting visual language.
The outcome
A distinctive identity that gives Cèth a more confident premium presence and a visual story directly connected to the craft behind its furniture.